Privacy policy
Your Privacy Matters
Park Noire respects your personal privacy. We only collect information you voluntarily share with us, and we handle it with care. This policy explains what we collect, why, and how we keep it safe.
"Personal information" refers to data that identifies you individually — such as your name, shipping address, email, phone number, payment details, date of birth, or style preferences. We do not retain your financial details (e.g. credit or debit card numbers) on our systems.
How We Use Your Information
We collect information to deliver a better experience and to understand what matters to you. All data is handled in line with this policy.
Specifically, we use your information to:
- Fulfil and deliver your orders
- Send you updates about products, promotions, events, and offers (only where you've opted in)
- Process transactions, generate invoices, and maintain order records
- Improve and develop our products, services, and website experience
- Support internal operations including marketing, planning, fraud prevention, and quality control
We may also share relevant product recommendations and offers from Park Noire or selected partners that align with your interests.
Consent and Third Parties
We will never sell your personal information. We do not pass your details to unrelated third parties without your consent.
That said, to run the business and get your orders to you, we work with the following types of service providers:
- Logistics partners — payment processors, warehouses, fulfilment centres, and couriers who handle your order
- Payment providers — services like Afterpay or similar platforms you select at checkout
- Operational partners — marketing platforms, website hosting providers, and analytics tools that help us run and improve the site
- Fraud and compliance — credit screening services and law enforcement agencies where necessary to prevent fraud
- Platforms you connect — social media accounts or other services you choose to link with Park Noire
SMS and text marketing: If you subscribe to text notifications, you agree to receive recurring automated marketing messages at the number you provided. Consent is not a condition of purchase. Reply STOP to opt out. Reply HELP for assistance. Standard message and data rates may apply.
What We Collect
To process orders and deliver a quality experience, we may collect:
- Your name, email address, phone number, and shipping/billing address
- Date of birth and age
- Payment and transaction details
- Records of your interactions with us — including purchases, enquiries, and browsing behaviour
We also collect non-identifiable, aggregated data for analytical purposes. This includes things like your IP address, browser type, referring website, pages visited on our site, time spent on those pages, and search queries. This data is statistical only and is never linked to your personal identity.
How We Collect It
We gather information in a few ways:
- Directly from you — when you browse the site, create an account, make a purchase, contact support, interact with our content, or engage with us on social media.
- From third parties — including business partners, affiliated companies, or publicly available sources.
- Through cookies and similar technologies — our site uses cookies (small text files sent to your browser) to help you navigate, remember items in your cart, recognise return visits, and understand browsing patterns. You can disable cookies in your browser settings, though some site features may not work as intended.
Marketing Communications
We may send you marketing content via email, SMS, or other channels — but only if you've opted in.
You can unsubscribe at any time by updating your account preferences, clicking the unsubscribe link in any email, or contacting our support team directly.
Targeted Advertising
Like most online retailers, we use digital advertising to reach you across the web. This includes targeted ads and banners displayed on other websites and apps, powered by technologies such as pixels, web beacons, cookies, and mobile identifiers — as well as platform-specific tools like Meta's Custom Audiences.
The ads you see are informed by your activity on our site (pages viewed, searches made) and your previous interactions with our advertising.
Data Retention
We keep your information for as long as it's needed to provide our services. Where required by law — or to resolve disputes or protect against fraud — we may retain certain data beyond that period.
Your Rights
You have the right to:
- Know how your personal information is being used
- Access the data we hold about you
- Request corrections to inaccurate information
- Ask us to delete your data or cease collection, where applicable
- Opt out of direct marketing at any time
To exercise any of these rights or ask questions, get in touch with our team.
Policy Updates
This Privacy Policy forms part of our Terms and Conditions. We may update it from time to time, and changes take effect as soon as they're published on the site. Where significant changes are made, we'll notify you by email if we have your address on file.
If you disagree with any part of this policy, we ask that you discontinue use of the site.
Contact Us
If you'd like to access, correct, update, or delete your personal information — or if you have any questions — please reach out to our team at admin@parknoire.com.